I just heard a commercial on KCBS from Shreve and Co., a San Francisco jeweler. There are three different people talking about shopping for wedding rings with their sweetie. The second voice is a woman who says, “Julie and I have been dreaming about this for years…” and the third is a man who says “Rick and I have been planning our ceremony, the reception, and, of course, looking at rings…”

To paraphrase Engine Charlie, “What’s good for jewelers is good for America.”