Aaron Swartz calls his post Seven Habits of Highly Successful Websites, covering five approaches common across MySpace, Wikipedia, Facebook, Flickr, Digg, del.icoi.us (I can never type that correctly), and Google Maps. I guess that the sixth and seventh habits are “get the details wrong” and “always use magic numbers”.

The five are:

1. Be Ugly
2. Don’t Have Features
3. Let Users Do Your Job
4. Ignore Standards
5. Build to Flip

Welcome to the real Web 2.0.